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New survey findings conducted by SubjectLine.com unveil consumer preferences towards email marketing and its effectiveness this holiday season. SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analysed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% […]

Genesys survey highlights cultural differences as the U.S., China and India show the highest rate of frustration while seeking help. More than half (52%) of U.S. respondents in a recent survey revealed that they become so frustrated when soliciting customer support that they swear or even cry. This figure is similar to U.K. survey results (50%) […]

A new retail report by CFI Group and Radial shows that 38% of customers generally avoid participating in retail loyalty programs. Many customers just don’t see enough value being offered in loyalty programs to make it worth joining. Retailers have an obvious incentive to add more customers to their loyalty programs. Our study shows that retail loyalty members are […]

New Data Engineering, Data Lake, and Enterprise Data Warehouse solutions from Informatica are now available on AWS.  Informatica, a leader in enterprise cloud data management, announced new product capabilities and accelerators for Amazon Web Services (AWS) solutions, including Amazon Redshift, Amazon EMR, and AWS Glue recently at AWS re:Invent 2019 in Las Vegas. These new […]

Survey explores differences in data and privacy practices based on company size, location, sector and geographic reach TrustArc, the leader in privacy compliance and data protection solutions, and the International Association of Privacy Professionals (IAPP), the world’s largest global information privacy community, today announced the results of new benchmarking research that examines the current state […]

Criteo S.A., the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. […]

Accenture and SAP SE  announced they are co-innovating and co-developing the new SAP® Cloud for Utilities solution to help companies more effectively manage business processes and customer experiences. This initiative aims to elevate energy transition and customer experiences, helping companies quickly adapt and thrive in times of change. SAP Cloud for Utilities will be an […]

A global study released by Accenture Interactive at the annual B2B Online conference highlights the urgency for B2B leaders to combine a human-centred approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth. The study titled Service is the New Sales, surveyed 748 B2B buyers and 1,499 B2B sellers […]

Adobe recently announced that it was one out of two companies recognised as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019. As a leader, Adobe received or was among the top scores in the digital experience optimisation, AI/machine learning, technology integrations, product vision, supporting services, partner ecosystem, platform revenue, enterprise customers and […]

CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released by CallRail reveals that 96% of marketers agree attribution is critical to informing and optimising marketing decisions, but 36% say the lack of insight into the effectiveness of tactics is the […]