Mobile App Marketing

Central to fulfil the promise of a seamless experience is efficient data collaboration across the various service branches of the super app. 

Only one in 50 ads are successful, and ad fatigue inevitably sets in – it’s a vicious cycle. AppsFlyer unveils the specific elements of ads that resonate most with consumers across different categories and drive long-term user engagement and app downloads.

Through the new integration, users with the latest Nothing OS and ChatGPT installed on their Nothing phones will be able to pinch-to-speak to the most popular consumer AI tool in the world directly from Nothing earbuds.

With a significant surge in app installs, where finance apps topped the ladder by 384% during Ramadan, brands across the region need to implement effective customer retention strategies. Here’s what AppsFlyer's research suggests.

This partnership will cover awareness and promotional campaigns on GrabAds across four key countries in Southeast Asia (SEA) - Cambodia, Malaysia, Myanmar and Singapore.

The one-day summit will offer marketers who work with mobile, growth, product and app a chance to prepare for future trends and tech. Industry experts will take the stage to share their experience on September 5, 2024 in Singapore.

From introducing AI-powered recommendation models to adding live commerce integrations, Indian mobile app marketers are keeping up with the mobile trends. Here are a few mobile marketing trends that will continue to surge in 2024. 

AppsFlyer has released its Top 5 Data Trends of 2022. Here are the key trends: Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn 15 years after the first iPhone was released, it seems smartphones have been embedded in our lives for years now. In other […]