The office in Kuwait is the newest addition to AWS offices in MENA, which include Bahrain, Saudi Arabia, and UAE, where it is building teams of account managers, technical account managers, partner managers, systems engineers, solutions architects, professional services, and other roles to help customers of all sizes move to AWS. Amazon Web Services (AWS) […]
Snap Inc. recently appointed Zadi Hobeika as its new Product Marketing Lead in MENA, focusing on performance advertising solutions. The new appointment comes in line with Snap’s continued investment in the region to scale its digital advertising solutions and ensure that brands effectively connect with its 75 million engaged, creative and diverse users in the […]
Saxo Bank, the online trading and investment specialist that connects people to investment opportunities in global capital markets, recently announced the appointment of Damian Hitchen as the new CEO of the MENA region. He will report directly to Chief Sales Officer Stig Christensen. Based in Saxo Bank’s regional office in Dubai, Damian will lead […]
eyewa, online eyewear retailer, is opening its first store in the UAE at City Centre Mirdiff as part of a brisk Mena-based growth push. The homegrown retail brand plans to launch 100 outlets in key locations across the region by 2023. These ambitious expansion plans have been made possible thanks to a Series B funding […]
Sitecore the global leader in digital experience management software, recently announced that 89 per cent of customers in the UAE, and 91 per cent of customers in the Middle East and North Africa, have become digital converts since the pandemic and want to keep buying everything online. The research, conducted by YouGov MENA, surveyed more […]
Red Seer Consulting recently published their research on MENA’s digital media environment. Following an era of Facebook and Youtube, and more recently the image phase in the form of Instagram and SnapChat, the strategic research consultancy experts deem short-form video content to be the next big thing. Last year, online users increased their time spent […]
Arab Advisors Group recently announced the launch of its new benchmark reports during September 2021 covering key telecom operators in MENA. The reports will track and monitor operators’ presence, engagement, responsiveness, and interaction on social media platforms. The reports will cover more than 40 operators which offer telecommunication services across 14 Arab countries. These countries are Algeria, […]
Increff, the India-based data technology venture in the fashion and lifestyle segment, has finalised partnership deals with UAE’s brands in fashion and logistics, Namshi and Aramex. The deal will enable the two UAE companies to gain access to Increff’s multichannel smart fulfilment platform Assure, which helps companies automate processes, improve manpower efficiency and reduce operational […]
Riyadh-headquartered B2B asset-light last-mile startup, WeDeliver, has announced the closing of its unprecedented $2.4 million pre-Seed round. This is the largest pre-Seed round for a Saudi-based startup and the third-largest for a startup in the MENA region. The company, founded by three industry entrepreneurs, launched operations in Riyadh in April 2020, just a few weeks […]
The Covid-19 pandemic initially resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. However, the industry has adapted well over the past year, and many brands are now upping spend in the category as a result. Influencers are usually compensated by brands for the content they deliver either […]
