media optimisation

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

Brand Effect Pro helps marketers optimise cross-channel ad campaigns with fast, actionable insights, AI-driven creative evaluation, and competitive benchmarking across OLV, linear, and social media channels.

Built on Keen’s Marketing Elasticity Engine, the Keen Planning Module equips agency teams to run dynamic scenario plans tailored to multiple KPIs, from revenue and margin to leads, traffic, and customer acquisition.

Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.

With Anura’s insights embedded into NP Digital’s paid media strategies, clients experience more efficient budget allocation and higher engagement from authentic audiences.

InnovidXP shifts the focus from general engagement metrics to purchase data, helping marketers make informed decisions and improve campaign effectiveness by tracking touchpoints through to conversion.