Media Intelligence

Meltwater’s GenAI Lens solution monitors and analyses responses from GenAI tools, offering transparency into what’s being said and where the underlying LLMs are sourcing their information.

Channel Factory has also introduced the Chatbot Assistant, which combines real-time analytics with Channel Factory’s contextual intelligence to help advertisers quickly adjust campaigns, content, and budgets.

Unlike traditional GenAI tools, Mira uses intelligent AI agents to simplify complex, multi-step processes, reducing time spent on routine work.

LiveRamp clients now have a simplified way to enhance media buying and planning strategies.