marketing

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites […]

 Today’s marketers rely heavily on technology to interact with buyers across the entire journey. They must be able to unify these technologies to unlock valuable data and enhance product capabilities. The ability to accomplish this allows them to design buyer journeys in a meaningful way that will generate demand and accelerate revenue. The Uberflip Marketplace […]

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty. Organizations see dollar-signs – not people – when thinking of their customers according to a new study released today by the Chief Marketing Officer (CMO) Council. While marketers admit their future growth […]

Fan-first global entertainment platform report finds the average duration of a long-term fandom is nine years and that engaging younger fans across genres and content verticals can be critical to success Fandom, the fan-first global entertainment platform, released its inaugural insights report in New York City at FanDNA: Marketing in the Age of Fandomonium. The study, titled, […]

Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.  The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]

With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are investing heavily in AI without actually considering the full implications.  Marketing involves three approaches towards the audience – connection, attention and trust. Turning attention into a promise and a promise into […]

HubSpot announced the launch of a new app marketplace that features hundreds of third-party tools that HubSpot users can integrate with their accounts. Businesses can now discover new integrations and connect their tools, teams, processes, and data with a single, connected system. “We’re dedicated to delivering an open platform that makes it easy for our […]

It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as a key player in the global economy that can achieve tangible business outcomes. Lately, Middle East too has risen to the challenge of adopting Blockchain in its mainstream marketing efforts. The […]

UAE-based marketing technology media platform – MarTech Vibe announced its media partnership with GITEX Technology Week 2019. Readers can expect an exclusive media coverage of the biggest technology week in the Middle East apart from onsite interviews of some of the speakers. Apart from that, the region’s only marketing technology media platform will showcase unique […]

When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally. Think Big Analytics, who had previously built a customised data lake for the brand, was commissioned to work on a consumer analytics program to boost sales. With bespoke data applications and tools, […]