marketing strategies

SWAY by Havas Red delves deeply into the intricacies of subcultures, acknowledging their pivotal role in modern marketing strategies. 

CASE STUDY : foundit’s recruitment platform was 18 months in the making. Every person on the office floor — and across offices — was involved, united with a single purpose: to deliver a product that reimagines hiring. This shared sense of purpose had laid the foundation for the campaign.

This partnership signifies a significant milestone for Duroflex, underscoring the brand's commitment to promoting better sleep and overall health.

Successful marketing in the APAC region hinges on patience, adaptability, and a profound understanding of cultural and technological nuances, underscoring the complexity and reward of doing business in Asia.

The cooperation between MyCEB and ACMAR Group is based on a shared dedication to implementing innovative marketing strategies and establishing long-lasting partnerships in order to achieve their shared objectives. 

What does staying ahead of the game mean? It wouldn’t just be to keep yourself updated about the latest marketing and technology trends but leading the charge in understanding what makes consumers tick.

A step towards loyalty will be identifying different shopper cohorts, segmenting them into distinct buckets and engaging with each bucket differently.

The best business and marketing strategies can fail if the right technological tools aren’t part of your martech stack. From social media and email marketing to the metaverse, it’s crucial to arm yourself or your marketing team with the right equipment. Unsupervised recently surveyed 748 marketing professionals to find out the most popular tools for […]

Consumer behaviour isn’t just in flux; it has changed. Despite the pandemic-driven business struggle, brands continue to rebalance their marketing strategies after pullbacks, especially concerning traditional mass reach channels. A global survey among marketers finds that brands’ top priorities this year are to maximise brand awareness, develop more personalised strategies, and become more purpose-driven. According […]

CMOs in Israel are looking to build more scalable marketing operations. Here are our top picks of CMOs in Israel who are focused on result-driven strategies.