marketing attribution

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CallRail Announces Partnership with MNTN

The integration between CallRail and MNTN gives advertisers clear attribution for calls and texts from CTV ads, real-time insights for optimisation, and a unified view of online and offline performance.

Staff Writer

3 days ago

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Marchex Releases Healthcare AI Solution

Marchex’s new Healthcare AI Solution provides conversation analytics, understanding of patient intent, and enables precise lead attribution and validation of marketing results.

Staff Writer

August 12, 2025

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From Reactive to Proactive: AI Agents Redefine Digital Signage

4 hours ago Glenda Kirby, Chief Customer Officer at Poppulo, explains how AI is reshaping digital signage by balancing creativity with automation, speeding up deployments, and setting the stage for more intelligent, connected networks.

Ostro Unveils Ostro Airmark

5 hours ago Ostro’s Airmark is embedding AI-powered intelligence into brand email engagement tactics, transforming them from one-way communications into intelligent, compliant conversations.

Cordial Unveils MCP Interface and RCS Messaging

5 hours ago Alongside MCP, Cordial also introduced Rich Communication Services (RCS) as a supported channel and announced the debut of Cordial Foundry, its innovation arm dedicated to shipping agent-first tools quickly.

ChannelEngine Partners with Salsify

5 hours ago The partnership with Salsify signals a shift toward modular, scalable ecommerce architecture that gives brands the agility to grow in a channel-agnostic world, where marketplaces are not just sales outlets, but growth engines.

Awin, Birl Partner to Turn Resale into Scalable Brand Growth

5 hours ago Combined with Awin’s performance insights and global network of publishers, the partnership helps advertisers reach new audiences while demonstrating measurable progress toward sustainability goals.

AIRank PRO Launches GenAI Optimisation Service

5 hours ago The platform’s schema markup and GenAI-optimised website content minimise computational load while maximising AI interpretation accuracy.

Walmart Unveils New Seller Capabilities and Tools

3 days ago By pairing technology with targeted incentives, Walmart is empowering sellers to operate efficiently, stand out in competitive categories and meet customer demand, especially during the holiday season.

UserEvidence Acquires Zealot, Raises Additional $7M

3 days ago With Zealot now part of the UserEvidence platform, customer marketing and advocacy teams can shift from reactive support roles to strategic, scalable drivers of pipeline and revenue.

Fullcast Acquires Atrium

3 days ago This acquisition brings together Fullcast and Atrium to create a comprehensive, AI-powered product suite that manages the entire revenue lifecycle, from planning and territory management to sales coaching and commission payment.

Cognizant Partners with Eagle Eye

3 days ago Through the collaboration of Cognizant’s experience and engineering capabilities and Eagle Eye’s API-first and AI-powered loyalty and promotions platform, the partnership aims to solve some of the retail industry’s critical challenges.