marketing attribution

Latest

News

CallRail Announces Partnership with MNTN

The integration between CallRail and MNTN gives advertisers clear attribution for calls and texts from CTV ads, real-time insights for optimisation, and a unified view of online and offline performance.

Staff Writer

August 29, 2025

News

Marchex Releases Healthcare AI Solution

Marchex’s new Healthcare AI Solution provides conversation analytics, understanding of patient intent, and enables precise lead attribution and validation of marketing results.

Staff Writer

August 12, 2025

Showing 1-1 of 1

Advanced Search

Latest Stories

Zeta Global Unveils GEO Solution for AI Search Optimisation

3 days ago The new GEO tool enables marketers to monitor how their brands appear across leading AI systems, including ChatGPT, Gemini, and Claude and to optimise for those answers with targeted, actionable recommendations

Snappy Kraken Launches AUM Pipeline Dashboard

3 days ago By tracking potential AUM as it moves across pipeline stages and advisors, the dashboard enables firms to forecast business outcomes with greater accuracy and identify which marketing activities are driving results.

MarketCast Unveils Brand Effect Pro

3 days ago Brand Effect Pro helps marketers optimise cross-channel ad campaigns with fast, actionable insights, AI-driven creative evaluation, and competitive benchmarking across OLV, linear, and social media channels.

Google, PayPal Partner to Transform Digital Commerce

3 days ago The product innovations from PayPal and Google help advance the intelligent agent revolution, equipping consumers, merchants, and developers with flexible tools to engage in the next generation of digital commerce.

Algonomy Launches Active Content

3 days ago Grupo Comercial Chedraui has worked with Algonomy to roll out Active Content, aimed at delivering meaningful, real-time content to its customers across channels like email, SMS, and WhatsApp.

Just Eat Takeaway.com: Partnerships that Fuel Convenience

4 days ago Discover how Just Eat Takeaway.com fuels convenience through AI-powered personalisation, retail and sports partnerships, and creative brand storytelling.

NIQ Joins the Decentriq Network to Enable Data Collaboration

4 days ago Through the relationship, NIQ’s consumer insights, including digital purchase data, will be available in Decentriq’s privacy-preserving clean rooms, enabling advertisers to utilise the data for audience profiling and closed-loop measurement.

Moloco, Skai Partner to Expand Retail Media Access

4 days ago Through this partnership, Skai’s platform is now integrated with Moloco’s network of retail media inventory, unlocking streamlined access to high-performing retailers across the globe.

Marketeam.ai Unveils Markethinking, a Marketing Reasoning Model

4 days ago Markethinking represents a fundamental shift from prompt-driven AI tools to autonomous agents that independently research, analyse, strategise, and execute complex marketing decisions with minimal human intervention.

Later Launches AI-Powered Brand Suitability Insights

4 days ago Later's Brand Suitability Insights analyses 12 categories, from profanity to competitor conflicts, to help mitigate potential downsides while also surfacing the upsides of creator partnerships.