location intelligence

As part of this expansion, Adsquare’s data solutions are now fully integrated into the Azerion Data Marketplace, strengthening the platform’s value proposition.

Through AMC, advertisers can now access Adsquare’s ID-precise data offering—built on geo-behavioural signals such as place visits, home/work locations, and seasonal consumer shopping patterns.

Unlike other competitive solutions in-market, IQM offers a CPM based pricing model, rather than requiring subscription fees or per-activation charges for access to the audiences.

Precisely Geo Addressing for Snowflake offers capabilities to verify, standardise, cleanse, and geocode addresses with precision.

PlaceIQ is a longstanding player in location intelligence, competing with firms like Foursquare and Groundtruth Precisely announced that it’s entered into a definitive agreement to acquire location intelligence firm PlaceIQ. Precisely is owned by Clearlake Capital Group and TA associates, both private equity firms that continue to make moves in local commerce. The deal terms […]