lifecycle marketing

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Hightouch Launches Smart Suppression

Smart Suppression analyses customer data from the data warehouse—including purchase history, engagement patterns, and behavioural signals—to predict the incremental lift each message would generate.

Staff Writer

October 10, 2025

Wunderkind Unveils AI Experiences

For CRM, lifecycle, and digital marketers seeking effective triggered campaigns with fewer constraints, Wunderkind AI Experiences offers a performance marketing advantage rooted in automation, adaptability, and scale.

Staff Writer

August 22, 2025

News

Snowflake and Capital One Ventures Invest in Hightouch

The announcement deepens the partnership between Hightouch and Snowflake, reinforcing a joint commitment to delivering modern, composable, AI-driven solutions for marketers seeking to unlock value from their data.

Staff Writer

July 30, 2025

News

Domaine Boosts Personalisation with CRM & Lifecycle Marketing

Through this suite of CRM and Lifecycle Marketing Services, Domaine will partner with brands to maximise their marketing potential and drive incremental revenue.

Staff Writer

February 13, 2025

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Latest Stories

AI-Orchestrated Creativity: Why Agencies Must Redesign

8 hours ago As agencies navigate the intersection of technology and creativity, AI is emerging as the new creative backbone. Daniel Martins of GALERIA.ag and Raul Braga of Adobe share how AI-driven workflows can scale campaigns without sacrificing originality.

Typeform Unveils AI Engagement Platform to Turn Forms into Workflows

8 hours ago Typeform’s AI Engagement Platform unites forms, automation, and data to help small and medium-sized businesses (SMBs) capture data and turn responses into results within a unified, enterprise-grade system.

Teads Launches CTV Performance

8 hours ago CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure.

Scorpion Launches Scorpion Convert

8 hours ago Built on real intake conversations, Scorpion Convert uses AI to engage naturally with prospects in a way that feels human and helpful.

LiveRamp Expands Meta Insights Available to Retail Media Networks

8 hours ago By connecting Meta campaign results with their own first-party sales data, RMNs and their partners can see how off-property sites, including Meta, drive sales, orders, and ROAS across campaigns, brands, and products.

AdCreative.ai Launches Mobile App for AI-Powered Ad Creation

8 hours ago AdCreative.ai's mobile app allows companies to create and analyse digital ad assets directly on mobile — reflecting both technological innovation and human needs.

WPP Unveils WPP Open Pro

3 days ago WPP Open Pro is the new edition of WPP Open – the company’s AI platform for marketing – which helps brands to plan campaigns, create large volumes of on-brand content and quickly deploy assets at scale independently.

Taboola, Paramount Advertising Partner to Launch Performance Multiplier

3 days ago The Performance Multiplier will be integrated into Paramount Ads Manager, Paramount Advertising’s self-service buying platform that enables SMB advertisers to access premium streaming advertising at any budget.

Snappy Kraken Unveils Bidirectional CRM Integration

3 days ago With the launch of the new CRM Integration and AUM Pipeline Dashboard, Snappy Kraken gives advisors a modern growth stack that connects marketing, CRM and analytics in one synchronised system.

LG Ad Solutions Partners with Databricks

3 days ago Through this integration, contracted data partners can streamline analytics, enhance planning, and make more informed media decisions—all within Databricks’ governed, privacy-first environment.