Behind every great customer experience is an engaged employee. Anastasiya Golovatenko, Account Director at Sherpa Communications, explores how leadership, purpose, and everyday behaviours shape the EX–CX connection, and why happier teams consistently deliver better business outcomes.
Martechvibe highlights voices whose work explores organisational culture, marketing strategy, bias, resilience, and the realities of building influence in complex systems.
Demandbase announced the appointment of Heather Zynczak as the newest member of its board of directors. Heather brings more than 25 years of experience including a combined 10 years as CMO at Pluralsight and Domo to the role. She has also held executive positions within Oracle and SAP, led teams for numerous startups and has […]
