Intent, advertising, and other forms of Account Based Marketing (ABM)engagement comprise nearly 90 per cent of priorities for B2B marketers Account-based marketing platform RollWorks, a division of NextRoll, announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals marketers rely on Account Based Marketing (ABM) […]
How do marketers navigate the cluttered marketplace for Martech solutions and find the one that works best? Channel your inner artist, advises Scott Brinker, Vice- President of HubSpot, in his opening keynote of #VMFZA There are more than 10,000 different MarTech solutions globally that have been mapped. Brinker’s supergraphics have been tracking the landscape since […]
Account-based marketing platform RollWorks, a division of NextRoll, announced the launch of Journey Events for HubSpot, delivering consolidated account-level visibility, all within the HubSpot interface. It enables B2B organisations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimised. RollWorks’ latest […]
Do you need a CRM tool that is easy to use? We compiled a list of top CRM tools in this week’s Martech Radar. With many CRM tools available in the market, understanding which one to choose can be tricky. Here is your guide to find out what each CRM tool can offer. This post […]
CloudShare has integrated its product experience platform with HubSpot, enabling B2B software marketers to access data on customers’ product competency and engagement directly from HubSpot’s platform. CloudShare collects data on product participation during proof-of-concept and training sessions. “CloudShare is dedicated to doing everything possible to help its customers reduce costs and save on resources, especially […]
ON24 introduced several platform innovations to deliver more engagement, first-party data, and personalisation, including live engagement experience, enhanced breakout rooms, and expanded chat capabilities, as well as new account based marketing capabilities and a new integration with HubSpot. With the latest innovations across the ON24 platform, customers can now enhance prospect and customer engagement, capture […]
Airmeet, a virtual and hybrid events platform, announced the appointment of Mark Kilens as the company’s first Chief Marketing Officer (CMO). In this newly created role, Kilens will lead Airmeet’s global marketing team and work to advance the event-led growth movement across the B2B events category. Kilens brings 15 years of marketing leadership experience to […]
Amplitude, a digital optimisation company, has integrated its technology with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, MailChimp, Klaviyo, and Customer.io and enhanced its existing integration with HubSpot. Through its growing partner ecosystem, Amplitude ingests data through customer data platforms data warehouses, SaaS platforms, and Amplitude’s own software development kits. “As the demand […]
HubSpot, the customer relationship management (CRM) platform for scaling companies, announced that its App Marketplace is now home to more than 1,000 integrations that span use cases in marketing, sales, service, and more. The news comes less than two years after the marketplace surpassed 500 apps, reflecting HubSpot’s commitment to building an ecosystem that serves […]
While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
