Growth

Web2App funnels are reshaping app marketing. Igor Lyubimov of web2wave highlights why they outperform mobile onboarding on ROAS and conversion.

Leaders from Rain, UM MENAT, LuLu Group, Wego, and Global Hotel Alliance shared how genAI is reshaping marketing. From domain-specific agents to governance and human oversight, they stressed the need to pair automation with empathy, creativity, and trust.

From wasted budgets to data-backed decisions, Will Post, Vice President, Growth at Measured discusses why the future of media performance depends on incrementality and trusted measurement and more.

Gaming app tracking transparency (ATT) opt-in rates increased slightly in Q1 of 2025 to 40% from 38% in the same quarter of 2024.

Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.

Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.

Dentsu also highlighted Australia’s ongoing digital ad growth, with video ad spend expected to rise 8.7% year-on-year.

Topline growth numbers in retail media, paid search, and paid social remain positive, with each digital channel responding differently to a moderation in ad price inflation.

LinkedIn continues to see record engagement, with overall sessions up 29 per cent, according to the latest performance update from parent company Microsoft. LinkedIn’s also seeing steady growth in ad sales, in line with usage trends. With Microsoft taking over LinkedIn back in 2016, we lost the more in-depth usage and performance data on LinkedIn […]

Top experts will share insights on why personalisation is the key to marketing success Marketing technology, data, and analytics is allowing marketers to create personal and more human experience across channels and buying stages. But a recent McKinsey survey of senior marketing leaders found that only 15 per cent of CMOs believe their company is […]