first party data

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy.

There are two main types of identity data that marketers access. For some time, deterministic and probabilistic identity data have been popular in the digital advertisement circle.   In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles is not […]

InfoSum, a data collaboration platform provider, has integrated with The Trade Desk to help advertisers activate first-party data with identifiers, including Unified ID 2.0. The combination will provide more targeted and durable audiences on the open internet via programmatic exchange. Joint customers will be able to use InfoSum’s data clean rooms and bunkers to activate […]

TripleLift, the advertising technology company reinventing ad placement at the intersection of creative, media and data, announced the acquisition of 1plusX, an award-winning first-party data activation platform. 1plusX has unique technology to help both publishers and advertisers address their audiences with privacy-centric solutions. The media industry has been changing rapidly. Third-party cookies, cross-domain and cross-app […]

Koddi, an advertising technology provider, announced new dynamic targeting capabilities in its Koddi Ads platform. It can deliver increases of up to 30 per cent in advertiser program efficiency and budgets, all while providing a GDPR/CCPA-compliant solution to the challenge of personalising audience targeting. Koddi’s new dynamic targeting feature allows digital marketplaces to serve customer-focused […]

Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]

A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]

Dynata, providers of a first-party data platform for insights, activation, and measurement, has acquired Optimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company. Financial terms of the deal were not disclosed. The acquisition of Optimus makes Dynata’s first-party data immediately more actionable, connecting it with trusted second- and third-party […]

SHE Media announced the launch of its proprietary Purchase Intent Graph. Under Penske Media Corporation’s (PMC) first-party data platform Atlas Data Studio, an agency award-winning data strategy and platform developed by SHE Media. SHE Media’s Purchase Intent Graph is focused on consumer purchase behaviour to deliver better experiences to audiences and deeper insights, first party […]

ArcSpan Media, an audience revenue monetisation and optimisation company, recently announced the debut of its Audience Engine SaaS platform and the hiring of a leadership team representing both sell-side and buy-side adtech experts. The company was founded to help digital publishers and brands take control of their audience monetisation operations and navigate the evolving first-party […]