Digital Advertising and ADTech

Digiverse 2.0 reduces the time it takes for decision-makers and marketers to arrive at solutions, improving business outcomes significantly.

Through this acquisition Aleph strengthens its global presence, extending its relationships with partners such as TikTok, X, Spotify, Pinterest, Criteo, Snapchat, and others.

Brand Model Practice will leverage Adobe GenStudio, a generative AI-first offering, letting marketing teams quickly plan, create, manage, activate, and measure on-brand content.

Through the update, the DAA will shift the technology platform for its participating companies from a cookie-based opt-out tool to a browser-based extension in WebChoices 2.0.

IAB Tech Lab's expansion represents an important step toward achieving standardised and reliable viewability measurement across all digital advertising platforms.

The advertising business, which include PayPal's advanced offers platform, will use customer insights to build a dynamic, truly personalised platform for driving better advertising spend performance.

Irdeto Experience maximises revenue streams through comprehensive advertising solutions, targeted campaign strategies, and versatile business model capabilities. 

OpenMinds Digital provides data management, analytics, and digital auditing services, enabling MNCs and SMEs to assess their current digital infrastructure and use data insights to make better choices.

This strategic partnership underscores Snapchat and OptimizeApp's shared vision of democratising digital advertising and empowering SMEs with the tools and knowledge needed to thrive in today's dynamic digital landscape.

The new partnership will facilitate broader product awareness actions, enable easier catalogue uploads, providing more ways for Shopify merchants to maximise ad outcomes.