Snapchat and OptimizeApp Join Forces

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Snapchat has invested in OptimizeApp, a Kuwait-based advertising technology startup that enables SMEs to create, launch and optimise campaigns on social media channels, to serve the evolving needs of SMEs in the MENA region.

Founder and CEO of OptimizeApp, Bader Alkazemi, said, “We’re excited to partner with Snapchat in our mission to empower thousands of SMEs across the MENA region. OptimizeApp’s platform offers a comprehensive and fully localised solution from an interface, payment and account management perspective – addressing the needs of SMEs looking to launch and manage effective digital ad campaigns. Through our partnership with Snapchat, we’re committed to providing tailored solutions and support for SMEs looking to take their businesses to the next stage.

Hussein Freijeh, Vice President of Snap Inc. in the Middle East and North Africa, said, “It gives us great pleasure to join forces with our partners at OptimizeApp to support and empower SMEs across the region. Snapchatters in the GCC open the platform over 45 times a day making it the most frequently used app throughout the day, and through partnerships like these, we believe we will significantly help SMEs reach a wider audience on the platform as well as drive real results.”

This strategic partnership underscores Snapchat and OptimizeApp’s shared vision of democratising digital advertising and empowering SMEs with the tools and knowledge needed to thrive in today’s dynamic digital landscape.