Irdeto to Unveil Irdeto Experience
Irdeto Experience maximises revenue streams through comprehensive advertising solutions, targeted campaign strategies, and versatile business model capabilities.
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Irdeto, a global digital video platform experiences and security platform, is all set to showcase Irdeto Experience in Singapore. This comprehensive suite of solutions enables pay-TV, telecommunications companies, and streaming operators to build, manage, control and enrich their video services, while leveraging the growing trend of super aggregation.
Andrew Bunten, COO of Video Entertainment at Irdeto, said, “This platform meets the growing demand by providing a cohesive, efficient framework for content providers. It goes beyond mere content delivery, enhancing viewer engagement through state-of-the-art UI/UX, comprehensive app integration, personalised suggestions, and robust content security.”
Irdeto Experience supports super aggregation of global and local apps, unified search and discovery, and offers editorial and personalised recommendations. It also maximises revenue streams through comprehensive advertising solutions, targeted campaign strategies, and versatile business model capabilities.
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The Asia-Pacific media and entertainment market is experiencing rapid expansion, with online video revenues projected to grow at a CAGR of 6.7% to reach US $78.5 billion by 2028. This surge is driven by improved connectivity, rising connected TV penetration, and the growth of local creator economies (Advanced Television, 2024). The APAC region is witnessing a significant shift towards digital platforms, with online video sales in key markets like Japan, India, and Korea growing robustly.
The Irdeto Experience underscores the importance of robust, scalable solutions that support super aggregation, enabling operators to maintain relevance and drive growth amidst the shifting dynamics of the industry.
