CTV monetisation

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Allen Media Group Partners with Infillion

By aligning with Infillion’s interactive video technology, the two companies are setting a new standard for how brands engage with audiences on streaming platforms.

Staff Writer

5 days ago

Publica by IAS Expands Partnership with Samsung Ads

Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video programming across CTV inventory more effectively.

Staff Writer

October 02, 2025

News

Harmonic Boosts VOS360 with Advanced Ad Features

By leveraging the new programmatic capabilities of VOS360 Ad, broadcasters can unlock new demand, boost ad revenues and improve yield through automated data-driven transactions and measurements.

Staff Writer

August 21, 2025

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Cvent to Acquire ON24 for $400 Million

a hour ago With a suite of solutions that power digital and in-person experiences, Cvent and ON24 are well-positioned to support marketing, sales, customer success, and event teams as buying journeys become more digital and complex.

MobiLoud Unveils AI-Powered Analytics Dashboard for Mobile App Insights

2 hours ago The new dashboard centralises mobile app data into a single, intuitive view; eliminating the need for merchants to stitch together reports from multiple tools or rely on delayed, incomplete snapshots of performance.

Avaya Chooses Gemini Enterprise & Google Workspace to Power AI Strategy

2 hours ago With the integration of Google Workspace with Gemini, Avaya employees will also benefit from a unified suite of cloud-native tools with AI built in, including Gmail, Google Docs, Google Drive, and Google Meet.

10 Martech Acquisitions That Shaped 2025

20 hours ago As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.

Optimove Launches New Email Marketing Solution

a day ago Optimove’s enhanced Email Marketing Solution combines AI agents with a modern data foundation to deliver more personalised, dynamic, and scalable messages to customers.

iMini AI Integrates Kling 2.5 Turbo & Wan 2.6 for Next-Gen AI Video Creation

a day ago By combining iMini AI’s intelligent orchestration with Kling 2.5 Turbo, creators can produce content ranging from social media shorts to high-quality brand advertising videos effortlessly.

IAS Announces Completion of Acquisition by Novacap

a day ago With Novacap’s support, IAS will access new resources to achieve its strategic goals and strengthen its position as a global benchmark in digital media quality.

Making Science Launches AWAKE: The AI Venture Studio

5 days ago AWAKE is built upon core pillars—AI-first thinking, Global Integration, and Shared Infrastructure—that work in tandem to eliminate the traditional frictions of the startup lifecycle.

Coda Introduces Coda Links

5 days ago The new solution by Coda uses intelligent deep linking to automatically identify users and pass essential data, including player ID, SKU, and preferred payment method, directly into a pre-filled checkout experience.

Price.com Launches ‘Buy with AI,’ an Agentic Shopping Experience

5 days ago Moving beyond recommendations, Price.com’s platform enables shoppers to find deals, earn cashback, and complete purchases all within a single experience.