commerce media

Audience Monetization helps organisations unlock incremental revenue by making high-quality, privacy-safe first-party data available to advertisers who increasingly rely on precise audiences to drive performance.

The collaboration enables advertisers to use Attain's real-time purchase data within TripleLift's premium creative and contextual environments, creating a seamless path from discovery to checkout.

PayPal's Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.

These new capabilities extend Koddi’s AI offerings with enhanced predictive guidance, actionable campaign intelligence alerts and outcome-based recommendations to fully understand campaign strategy and performance.

In a move that validates the platform’s capabilities, GoWit has selected WPP Media Turkey as its exclusive pilot agency partner for GoWit One.

The new analytics product by Flywheel leverages Amazon’s unique shopping, streaming, and browsing signals to help brands measure, benchmark and forecast the long-term value of their customers on Amazon.

The partnership brings together Acxiom’s Retail and Commerce Media Networks (RCMN) team and ReachTV’s unrivalled airport media footprint to create a universal travel Retail Media Network (RMN).

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

With its existing base of 25,000 advertisers and reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing outlets around the world.

The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).