CMO

While making a decision, it is important to consider the ROI and Uplift modelling is a technique that determines the possible gain by acquiring the resources to buy a product. Over the last few years, analytics and predictive models have encouraged progressive marketers to get ahead. And, as these techniques get more common, the competition […]

ABM has achieved a firm foothold in B2B marketing, but businesses still face challenges while implementing it ABM should be a factor of what businesses already do, existing through millions of emails, plenty of BDR calls, and countless website visits. In such ventures, numbers of accounts, execution channels, data sources, departments, language and regional differences, […]

As the monetisation approach has expanded, paywall can gain an audience and more funds in the content front. Some brands attract customers with products and content; however, this is usually in exchange for attention, exposure and association. Paywall content models allow businesses to offer premier content and build a community of other companies and executives […]

As the brands have continued to progress through a tumultuous period, they must find new approaches and strategies to win the digitally mature buyer.  Unique circumstances of 2020 impacted the world of work in a recent cycle powered by adaptability, innovation and resilience. In just months, businesses worldwide entered the new journey towards productivity, accelerated […]

Brands look for alternate, cookie-less solutions to use their B2B consumer data that would mitigate their critical business decisions. Technical insight into how B2B consumer data is used for retargeting purposes is always a concern. Quite simply, the utilisation of data used for making budget and target decisions by businesses need to be revealed and […]

New Research Reveals Misalignment of Consumer Expectations of Brands Versus the Actions Brands Have Taken According to Gartner’s survey, ninety-five per cent of chief marketing officers (CMOs) believe their companies should take the lead in finding solutions to critical societal and cultural issues. Gartner surveyed 381 CMOs and senior marketing executives during September and October […]

The coronavirus pandemic shifted the playing field tremendously, putting the spotlight on digital marketing, making it a crucial strategy for businesses in 2021 and beyond As the Covid-19 took its toll globally in March, unexpectedly digital marketing became one of the most significant ways to do business. All of a sudden digital presence gained more […]

Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]

Businesses should start rolling out page designs and using multivariate testing to find which experience gives the company the best conversion rate, so by the time Google update is live; brands will be ready to not only bring in better ROI but also rank higher Google’s page experience update is likely to debut sometime in […]

With huge competition in the market, investing on digital marketing without an adequate ROI may cost dearly. Every business is trying to inculcate new digital marketing strategies to get more consumers and better ROI. Since digital strategy is imperative for any organisation today, enterprises do not have any choice except moving ahead with relevant and […]