They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights. Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]
CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market. Keep reading to know which CRM software can work well for you. Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]
While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]
Mining data for meaningful insights and making data-backed marketing decisions in real-time is the key to success for today’s brands across industries. An intelligent marketing automation platform can help businesses create a personalised user experience for website visitors. To reshape customer interactions on digital channels and transform them into a more flexible and personal space, businesses need […]
Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]
Advanced data management and analytics will enable new automated and AI solutions for real-time business performances. For their business growth and survival, brands are beginning to revamp their e-commerce and in-store channels. Data science, visual analytics and AI-enabled business processes come together as the race for business optimization expedites. Data science and analytics have started […]
Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance. Artificial Intelligence has earned the tag of ‘improved execution’ among all global brands. AI integration was an unavoidable addition for several organisations in 2020, and they do not regret it. A McKinsey survey, The state of AI in 2020, […]
