Behavioural insights

Latest

Material Partners with Optimizely

In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.

Staff Writer

a day ago

VideoMining Announces New Grocery Front End Behavior Benchmark Study

The study uses a patented high-frequency data capturing technology that gathers environmental and behavioural data from US grocery stores.

Staff Writer

November 07, 2024

Showing 1-1 of 1

Advanced Search

Latest Stories

NP Digital Partners with Anura

12 hours ago With Anura’s insights embedded into NP Digital’s paid media strategies, clients experience more efficient budget allocation and higher engagement from authentic audiences.

MNTN Partners with ZoomInf

12 hours ago MNTN advertisers can now tap into ZoomInfo’s decision-makers in the GTM Intelligence Platform, equipping companies with a combination of clean, actionable data, real-time AI-powered insights, and automation to drive growth.

Intuit Introduces Virtual AI Agents

12 hours ago The Intuit AI agents act as a virtual team that automates key workflows — from CRM to accounting — helping businesses save time, improve cash flow, and scale with real-time insights and human expert support.

Idomoo Unveils AI Video Ads

12 hours ago With AI Video Ads, Idomoo enables users to generate videos from a prompt, document, webpage or content library and easily scale output with automatic versioning for length, language and more.

Hightouch Launches Adaptive Identity Resolution

12 hours ago The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

Can GenAI Organise The Unorganised Web?

a day ago GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Measured Launches Media Plan Optimizer

a day ago The Media Plan Optimizer also expands connectivity, enabling enterprise brands to integrate in-house or third-party MMMs and output generated plans into internal BI and reporting systems.

Material Partners with Optimizely

a day ago In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.

Jack Henry Selects boost.ai to Deliver AI Agents in Banking

a day ago Jack Henry selected boost.ai AI agents for its security standards and delivery track record for enterprises at scale, key differentiators in the competitive evaluation process.

DoubleVerify Unveils DV Authentic Attention for Social

a day ago DV Authentic Attention is a key component of DV’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign outcomes measurement to maximise media performance and ROAS.

Behavioural insights

Latest

News

Material Partners with Optimizely

Staff Writer

News

VideoMining Announces New Grocery Front End Behavior Benchmark Study

Staff Writer