Audience Activation

By incorporating Data Axle’s identity data, Dynata is now better positioned to help brands enhance their datasets and activate audiences across digital channels with accuracy.

The ProfileFuse™ technology combines Data Axle's proprietary data and AI-driven identity resolution to unlock deeper insights and scalable audience activation.

Marketers can now access their audiences directly from within the Snowflake AI Data Cloud, providing a unified approach to audience targeting.

Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data.