Attribution

PayPal's Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.

From multi-media to multi-channel, ZBANX changes how global brands plan missions, allocate central budgets, and achieve scalable growth.

VantagePoint reveals how AI-surfaced content drives measurable outcomes and establishes a shared, verifiable measurement standard for the emerging machine-mediated market.

The release delivers advanced AI capabilities for ecommerce and retail — giving brands the power to make more confident decisions, move faster, unlock smarter insights, and, ultimately, drive higher ROI.

Web2App funnels are reshaping app marketing. Igor Lyubimov of web2wave highlights why they outperform mobile onboarding on ROAS and conversion.

AppsFlyer’s MCP enables marketers to integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalised, real-time, goal-aligned marketing decisions.

The Media Plan Optimizer also expands connectivity, enabling enterprise brands to integrate in-house or third-party MMMs and output generated plans into internal BI and reporting systems.

From wasted budgets to data-backed decisions, Will Post, Vice President, Growth at Measured discusses why the future of media performance depends on incrementality and trusted measurement and more.

The engagement illusion has hindered us for too long—superficial insight tracking, fragmented metrics and more, are hindering brand growth.

CallRail is helping businesses maximise their lead generation potential by tracking leads with greater accuracy and minimising the impact of inaccurate or missing attribution data.