AI personas

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Stravito Launches Stravito AI Personas

By connecting to each brand's proprietary knowledge, Stravito AI Personas contextualises research to extract insights and deliver traceable answers from trusted sources.

Staff Writer

2 hours ago

Market Logic Launches DeepSights Persona Agents

Designed to bring customer segments to life, DeepSights Persona Agents enable real-time, natural language interactions that empower marketing, insights, and product teams to explore and test ideas at scale.

Staff Writer

September 17, 2025

News

Artificial Societies Unveils Accessible AI Societal Simulator

Built at the intersection of AI and human behaviours, Artificial Societies’ societal simulation tool offers a new approach for content developers—from independent entrepreneurs to large corporations—to test and refine their marketing strategies.

Staff Writer

August 01, 2025

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Zeta Global to Acquire Marigold’s Enterprise Business

2 hours ago The acquisition combines Marigold’s enterprise marketing strengths in loyalty, omni-channel engagement, and personalisation with Zeta’s AI-powered platform and global data assets.

Stravito Launches Stravito AI Personas

2 hours ago By connecting to each brand's proprietary knowledge, Stravito AI Personas contextualises research to extract insights and deliver traceable answers from trusted sources.

Publica by IAS Expands Partnership with Samsung Ads

2 hours ago Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video programming across CTV inventory more effectively.

Engineering Self-Propelling Engines of Growth

a day ago Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.

OpenAI Unveils Instant Checkout in ChatGPT

a day ago The move opens up a new source of revenue for OpenAI, taking advantage of the heavy user traffic on ChatGPT, in addition to its traditional subscription model.

NeenOpal Introduces GAfix to Simplify Google Analytics Audits

a day ago GAfix offers a free and paid Google Analytics audit tool that identifies gaps, fixes misconfigurations, and helps businesses improve data accuracy for better marketing decisions.

GoWit Unveils GoWit Commerce Media

a day ago GoWit’s AI-driven advertising hub enables retailers to integrate quickly and activate omnichannel ads, while brands and agencies run multi-retailer campaigns with segmentation, automated bidding, and real-time reporting.

DISQO Launches Free Self-Serve Brand Lift Product

a day ago With brand lift integrated into campaign delivery, media companies can demonstrate how advertising drives both immediate performance and long-term brand outcomes.

Braze Unveils New Features for Personalised, Cross-Channel Marketing

a day ago Braze also announced the BrazeAI release, which includes generative and agentic capabilities that empower marketers to effectively apply intelligence and deliver more relevant and meaningful experiences at scale.

TikTok Launches TikTok Travel Ads

2 days ago Travel Ads is a catalogue-based performance solution built specifically for travel advertisers, enabling them to automatically promote their hotels, flights, and destinations using personalised, catalogue-integrated creatives.