AI optimisation

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Semrush Unveils AI Visibility Index

Built on data from Semrush Enterprise’s AI Optimization tool, the AI Visibility Index offers marketers a transparent, actionable view of brand visibility in AI search results.

Staff Writer

September 23, 2025

AIRank PRO Launches GenAI Optimisation Service

The platform’s schema markup and GenAI-optimised website content minimise computational load while maximising AI interpretation accuracy.

Staff Writer

September 01, 2025

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Guideline Unveils Guideline AI Agent

3 days ago The Guideline AI Agent enables any user to ask a question in plain English and instantly receive accurate insights and answers in the form of text, charts, tables, visual comparisons, and diagnostic context.

Hightouch Launches Smart Suppression

3 days ago Smart Suppression analyses customer data from the data warehouse—including purchase history, engagement patterns, and behavioural signals—to predict the incremental lift each message would generate.

Attentive Expands AI Marketing Platform

3 days ago Attentive’s latest release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier.

Northbeam Unveils Clicks + Deterministic Views Attribution Model

3 days ago Northbeam’s new Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns

Optable Launches Agentic Collaboration

3 days ago In addition to announcing Agentic Collaboration, Optable has been actively contributing to the development of new Agentic Advertising standards.

KSA's Marketing Elite to Assemble at Vibe Marketing Tech Fest in Riyadh

4 days ago The agenda is set to explore the dynamic nature of brands in Saudi and how they are evolving to meet modern customer expectations. Key themes for Vibe Marketing Tech Fest include Agentic AI, Performance versus Brand Building, Smarter Campaign Performance, Loyalty, and more.

Ryff Launches Scene Intelligence

4 days ago Deployed on Oracle Cloud Infrastructure, Scene Intelligence processes large entertainment datasets in real time, with Ryff's proprietary ALGO-C (content classification) and ALGO-D (behavioural prediction) models.

InMarket Unveils Predictive Moments

4 days ago Using analysis of past engagement, events, and purchase data, Predictive Moments goes beyond traditional location-based advertising to provide highly relevant messaging during peak engagement and purchase times.

Demandbase Unveils AI Innovations to Transform B2B GTM Strategies

4 days ago Demandbase is introducing innovations in AI-powered advertising, pipeline influence insights, and agent-led GTM automations to take the guesswork out of growth.

Cint, Affinity Solutions Partner to Enhance Measurement Insights

4 days ago The partnership integrates Affinity Solutions’ real-time transaction data with Cint’s global audience network, allowing brands and agencies to go beyond consumer intent and measure true business outcomes across sectors.

AI optimisation

Latest

News

Semrush Unveils AI Visibility Index

Staff Writer

News

AIRank PRO Launches GenAI Optimisation Service

Staff Writer