AI commerce

The acquisition of Reward directly strengthens Rezolve AI’s core Brain Commerce platform, embedding AI-driven discovery, engagement, transaction and loyalty into a unified operating model.

As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.

Klarna’s new protocol establishes the structured foundation that allows agents to find, compare, and recommend real products with live prices and availability across merchants, markets, and platforms.

Shopping Analysis is a new solution that tackles a major blind spot in modern retail: understanding how products are discovered, described, and recommended within AI Answer Engines.

The move opens up a new source of revenue for OpenAI, taking advantage of the heavy user traffic on ChatGPT, in addition to its traditional subscription model.

Novi's AI Shopping Optimizer verifies, optimises and distributes product data to expand both the volume and credibility of a brand's information.