ad performance

DV’s brand suitability solution for social is part of the company’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign performance measurement.

Combining Samba TV’s viewership data with Kochava’s attribution analytics, the partnership will deliver outcomes insights across linear TV, CTV, and digital, and provide a cohesive measurement pipeline for existing and new customers.

The study also confirms that CTV performance scales with investment. Advertisers that committed larger budgets to CTV saw disproportionately higher returns, while those underinvesting may be missing out.

Cabinet Boost is designed to deliver tangible results by adjusting advertising strategies to fit each client’s unique needs.

In the Middle East, 80% of marketers face challenges integrating brand-building with performance marketing, 64% struggle with inconsistent messaging and resource allocation and 72% struggle with determining the influence of each channel.