ActionIQ

By combining the harmonised data approach and advanced analytics of Teradata VantageCloud with ActionIQ's customer experience apps, businesses can gain a 360-degree view of customers.

Using AWS Entity Resolution, customers will also gain a deeper understanding of how data is linked.

Enterprises increase time to value and accelerate campaigns using the AIQ CX Hub to discover audiences and orchestrate personalised, impactful CX at scale. ActionIQ, a customer experience (CX) solutions provider, and Slalom, a global consulting firm, announced a strategic partnership. Slalom, focused on strategy, technology, and business transformation, will offer specialised services tailored for the […]

Customers’ and consumers' data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation?

Data clean rooms help marketers gather granular data from different sources and extract value, including profile enrichment, journey analysis, measurement, and activation Amid the death of third-party cookies, a data clean room is one solution to figure out audience targeting. The tech has been gaining pace as it adds refinement and allows brands to partner […]

ActionIQ,  introduced a B2B edition of its platform. As B2B buyers increasingly act like B2C consumers — expecting digital-first, self-service options and the ability to interact across many channels — the ActionIQ B2B CDP allows B2B companies to create superior customer experiences for their prospects and customers. The ActionIQ B2B CDP leverages all known and […]

ActionIQ, the Enterprise Customer Data Platform (CDP), recently announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will have to increase their reliance on first-party customer data to deliver customer experiences in light of the looming demise of third-party cookies and other changes […]

ActionIQ, the Enterprise Customer Data Platform (CDP) and Data Axle, the provider of data, data-driven marketing and real-time marketing intelligence solutions, recently announced their strategic partnership across two key focus areas: account-based identity resolution and identity enrichment to enhance ActionIQ’s CDP for the growing B2B market. ActionIQ leveraging Data Axle’s business data now offers a complete B2B customer […]