Invoca Acquires AI-Powered Call Tracking And Analytics Solution Providers DialogTech


Invoca announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With this acquisition, Invoca extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue. The company now has over 2,000 customers, more than 300 employees, and serves the top consumer brands in considered purchase industries, including ADT, AutoNation, DISH, Mayo Clinic, TELUS, and The Home Depot.

Enabling Revenue-Focused Teams to Harness the Power of Conversation Intelligence

This acquisition comes at a major inflection point for the conversation intelligence category. Due to recent policy changes from Apple and Google, brands can no longer rely on third-party cookie data to drive their marketing campaign strategies. At the same time, call volume is surging due to changes in buying behaviour brought on by the pandemic. So, brands are increasingly relying on robust first-party data from conversations to better understand those consumers and make critical business decisions.

From marketing and sales to eCommerce and customer experience, Invoca enables revenue teams to create better buying experiences, drive more leads, and increase revenue. Invoca’s acquisition of DialogTech will bring a stronger investment in product innovation, deeper expertise in key industries, and a broader ecosystem of technology partners, agencies, and digital consulting firms.

“In this digital era, companies are embracing AI to better understand their consumers and changing market dynamics. In industries where consumers are making complex buying decisions–like financial services, health care, and automotive–brands need to embrace the right combination of digital experience and human expertise,” said Gregg Johnson, CEO of Invoca, who will lead the combined company. “With the acquisition of DialogTech, Invoca strengthens our AI-powered conversation intelligence platform. Together, we will empower marketing, sales, and eCommerce teams to optimise digital + human buying experiences and accelerate revenue growth.”

Chosen by the Leading Consumer Brands Across Considered Purchase Industries

DialogTech has been recognised as a pioneer in call tracking and analytics and serves Fortune 500 brands, agencies, and fast-growing companies. 

The acquisition of DialogTech follows Invoca’s recent release of Invoca for Sales, expanding its solution set to serve revenue teams in contact centre sales as well as marketing, customer experience, and eCommerce.