eBay Sells Classifieds Business to Adevinta


eBay Inc. announced that it has completed the transfer of its Classifieds business to Adevinta in exchange for $2.5 billion in cash and a 44 per cent equity stake in Adevinta, equivalent to approximately 540 million shares.

“We are pleased to finalise the deal between Adevinta and eBay Classifieds, where the combination of these two companies will create a leading global online classifieds business,” said Jamie Iannone, Chief Executive Officer, eBay. “By joining Adevinta, the eBay Classifieds’ business has an enormous opportunity ahead. We are optimistic that the breadth of talent and collective experience across the combined portfolio will offer additional value for our customers, employees and shareholders.” 

Also Read: Re-energise Customer Experience Strategy

The completion of this transaction results in after-tax net cash proceeds of approximately $2 billion. With this transfer complete, eBay is updating its capital allocation plans for 2021 by increasing its estimated share buyback from $2.0 billion to $5.0 billion.

Vibe Martech Fest, Jakarta

eBay has agreed to reduce its ownership stake in Adevinta to 33 per cent or less over the next 18 months, as part of remedies it proposed to resolve the competition concerns raised by the Austrian regulatory authorities. Proceeds from this reduction will be deployed in a manner consistent with eBay’s capital allocation tenets and targets.