Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns
Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey.
Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.
Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into.
According to Criteo data, an average user will spend up to four weeks deciding on the right brand for their needs, and 73% of people are willing to consider a completely new brand during their decision-making process. Criteo now allows marketers to take advantage of this significant opportunity.
With real-time, first-party data and Criteo’s renowned AI Engine, marketers can reach and engage with users at the precise moment that they are ready and willing to discover new brands.
Alistair Burton, Country Manager MEA at Criteo, said: “Recently we have been witnessing a shift in consumer behavior in the Middle East, with consumers increasingly turning towards e-commerce. Retailers are becoming more dependent on online sales, and it is important for them to direct users to their websites with relevant purchasing recommendations. With our new solution, we aim to support regional retailers in these efforts, and thus help them to create loyal customers.”
IDC estimates almost half of all digital ad spend in the U.S. was brand-related in 2019, a $70B potential of which large parts are untapped by vendors previously focused on direct-response advertising.”
Criteo’s Traffic Generation solution includes the following capabilities:
Multiple audience options:
- Similar Audiences allows marketers to find new lookalike audiences similar to those of previous campaigns
- Commerce Audiences allows marketers to select from 300+ in-market audiences aggregated from Criteo’s first-party data
- Custom Audiences allows marketers to re-engage with lapsed users to help re-surface their brand
As Criteo continues to develop its solutions and align its technology to more marketing objectives, it intends to integrate new capabilities to provide more transparency, control and performance.
Criteo (NASDAQ: CRTO) is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,800 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.