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Leaders from Rain, UM MENAT, LuLu Group, Wego, and Global Hotel Alliance shared how genAI is reshaping marketing. From domain-specific agents to governance and human oversight, they stressed the need to pair automation with empathy, creativity, and trust.

Sovrn has partnered with Dappier to help publishers monetise AI through branded copilots, conversational ad placements, and real-time content syndication.

The platform helps automate incentive design, payouts, and insights, helping companies align goals, boost performance, and retain top sales talent.

The deal strengthens OpenEvidence’s ad-supported model for clinicians by integrating Amaro’s automation technology and team expertise.

The Milan-based firm plans to expand Vimeo’s enterprise and streaming tools, marking its largest deal to date.

The programmatic buying partnership give advertisers using Amazon DSP direct access to Netflix’s premium ad inventory across 11 global markets

From AI-driven personalisation to building high-impact app communities, Unlocked: Mobile & App Growth Summit 2025 in Singapore showcased insightful strategies, expert panels, and sessions from top global brands shaping the future of mobile engagement.

Whatfix launches AI Agents powered by ScreenSense, enabling real-time context-aware authoring, insights, and guidance to boost enterprise productivity.

By integrating MOVE eSIM orchestration with Cisco’s IoT Control Centre, enterprises gain device activation, unified connectivity, and greater agility.

Package.ai launches AI-Backfill to boost delivery efficiency, increase utilisation, and reduce manual effort for home furnishing and appliance retailers.