It is an initiative by Martechvibe in association with Branch.
An in-person boardroom edition specially designed to engage customer experience and marketing leaders who have revolutionised brands by using technology as a catalyst. The meeting focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The boardroom encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these boardrooms form a community of like-minded business leaders working to explore insights, ideas and best practices.
Customer expectations have reached new heights, particularly when it comes to mobile experiences. The days of waiting patiently for a subpar mobile experience are long gone. Instead, they demand a seamless and convenient journey that caters to their individual needs and preferences. To capture and retain the loyalty of modern consumers, brands must prioritise personalised and engaging mobile user journeys, along with exceptional support.
From efficient onboarding and mobile responsiveness to performance optimisation and simple navigation, mobile experiences are all aimed to get users to move their fingers along quickly without the need to switch apps.
Meanwhile, the omnichannel approach in the mobile landscape is gaining importance. Having a unified user experience that’s consistent across all mobile devices and platforms and maintaining a seamless cross-device transition can allow brands to nurture their competitive edge.
Single Sign-On (SSO) is a crucial process due to its ability to simplify the user experience, enhance security, and increase efficiency. This streamlined approach improves user experience, making navigation between applications seamless and access faster.