Zitcha Partners with Axonet to Boost C-store Shopper Engagement
This partnership between Zitcha and Axonet offers those in FMCG a new channel to connect with previously unreachable convenience store shopper audiences.
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C-store Retail Media Network, Axonet, has found a way to harness the previously untapped wealth of convenience store shopper data, and is collaborating with Retail Media Platform Zitcha to provide a compelling offering for CPG brands and C-store retailers. This partnership between Zitcha and Axonet offers those in FMCG a new channel to connect with previously unreachable convenience store shopper audiences.
John Reiss, VP of Business Development, Axonet, said, “In partnership with Zitcha, we are able to offer a single-pane view of advertiser campaign performance across channels engaging C-store shoppers at various points in their shopper journeys including offsite, on-premise, and in-app. Our first-party purchase and loyalty data ensures campaigns reach the right people at the right time with the right message.”
Zitcha CEO, Troy Townsend, said, “This is still an evolving ecosystem, but partnering with Axonet, we are pushing the boundaries, while simplifying this space. Together we will offer the ability for C-Store retailers across the US to see immediate value participating in Retail media meanwhile fully automating the experience for CPG to buy across the category.”
Connecting retailers with brands nationwide, Axonet aggregates data across a range of convenience stores allowing brands to leverage invaluable C-store audiences. It’s targeting 25,000+ convenience stores and 100 million addressable audience profiles within its network by 2025.
Across the increasingly fragmented media landscape, brands are looking for insights to better understand the customer journey which is why this is beneficial. By leveraging the industry-leading data-rich pools of C-store shopper data within Axonet, and enhancing it with the power of one single platform, CPG brands as well as retailers can understand the market better while tapping into new engagement and growth opportunities.
