Zamna Partners With AACO

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Zamna will bring innovative digital intelligence solutions within the travel and intelligence solutions.

London-based software company Zamna a tech with expertise in innovative digital intelligence solutions within the travel and aviation sector, has signed an Industry Partnership Programme Agreement with the Arab Air Carriers Organisation (AACO).

The agreement will see Zamna’s digital identity technology made available to 34 of AACO’s constituent airline members across 19 countries within the MENA region.

Providing AACO’s carriers with a route to innovation, Zamna’s solution can instantly validate a passenger’s ready-to-fly status before airport arrival. With all document checks performed in advance, this avoids excess queues, streamlines airline and airport processes, and enables the most cost-efficient operation while avoiding regulatory fines.

As a regional industry association dedicated to serving its consortium of Arab airlines, AACO translates its vision and mission through four key pillars; joint work, external presentation, awareness, and networking. However, AACO also creates a framework for its members to identify opportunities for working with solution providers across the travel value chain, particularly those who can optimise the relationship with their customers.

The relationship between AACO and Zamna began this year through AACO’s Digital Transformation Task Force (DTTF) initiative. It will continue to strengthen with their participation in AACO’s upcoming 55th Annual General Meeting (AGM). 

Zamna’s CEO, Irra Ariella Khi, is one of only a few innovators speaking at the AGM; a significant event on AACO’s calendar, which brings together the CEOs of 34 member airlines, and a large number of stakeholders, AACO partner airlines, and industry partners. Driving towards a future of innovation with the Arab airlines who will attend, Khi will lead the discussion on digital identity and its future in global travel.

Leveraging the more than 60 million passport verifications completed in partnership with leading global airlines, Zamna’s technology – already implemented by international airlines such as WestJet – works invisibly in the background to prove a passenger’s passport and other travel data is correct and trustworthy. Zamna’s digital intelligence technology comes with a suite of capabilities that enables airlines to respond swiftly to a change in regulatory requirements mandated by governments in any destination.  

AACO Secretary General, Abdul Wahab Teffaha, comments on the partnership with Zamna: “At AACO, we play a key role in shaping an evolving aviation industry. It means we are highly committed to bringing innovation into the region and ensuring that the airlines we represent lead the way, not just in digital transformation in general, but in particular, digital identity. It is where Zamna joining us as our digital identity industry partner will be instrumental and why we’re very happy to have them onboard.”

Zamna’s CEO, Irra Ariella Khi, said, “With such a high commitment to outstanding practices and excellence, breaking into the MENA region is notoriously tough, having seen many businesses try and fail. I’m delighted to have formed a strategic industry partnership with AACO. In what I believe will be a game-changing technology for the region, we offer a unique opportunity to bring Zamna’s capabilities to airlines that are not only hungry to innovate but also able to lead the way the industry innovates.” Khi shared three differentiators that airlines have. 

1. They have a strong track record of investing in aviation technology and continued innovation.
2. They have a modern outlook and digital mindset.
3. They have strong relationships with their local governments, which forms a key part of the traveller experience. 

The partnership will be kicked off at AACO’s 55th AGM in Abu Dhabi – the United Arab Emirates, on 24-26 October 2022.