Woolworths and First Insight to Team Up

Woolworths will use First Insight to gather zero-party, Voice of Customer data and operationalize product testing for faster and better merchandising decisions.

Staff Writer March 17, 2023 Reading Time: 3 min

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Woolworths, South Africa’s retailer, is teaming up with First Insight Inc., a retail tech platform provider, in a quest to drive customer engagement while also optimizing design, merchandising and sourcing.

Roxanne Gillan, Woolworths’ GM, business development and innovation, said, “We are excited about our partnership with First Insight as their research and data will provide us with valuable insights to better service our customer needs through a more targeted merchandise selection,”

Woolworths will use First Insight to gather zero-party, Voice of Customer data and operationalize product testing for faster and better merchandising decisions in its Womenswear division using the platform. The technology will empower Woolworths with actionable insights to guide its product investment, pricing and marketing decisions.

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