Wipro Expands Retail Media Offering

Wipro's enhanced retail offering, developed in partnership with Cisco and AT&T, and leveraging Amazon Web Services (AWS), serves as a comprehensive retail transformation platform to unlock the full potential of retail media network.

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  • Wipro Limited, a technology services and consulting company, announced the expansion of retail-focused capabilities within Wipro VisionEDGE+, developed in partnership with Cisco and AT&T.

    Malay Joshi, Chief Executive Officer at Wipro-Americas One, said, “We are thrilled to leverage Wipro’s over two decades of Retail expertise for our customers, empowering them to capitalise on the billion-dollar opportunity in advertising revenue. Retail media is not just a trend; it’s a transcendent force reshaping the future of in-store experiences. Wipro VisionEDGE+ extends this power to brands and retailers to transform every customer store visit into a personalized journey.”

    Sarita Rao, Senior Vice President, AT&T Partner Solutions, said, “The retail revolution is fuelled by connectivity and AT&T’s next-level network infrastructure serves as a secure and reliable foundation for Wipro VisionEDGE+. This solution showcases our collaborative approach to help businesses unlock new insights to drive success in the digital era.”

    Tim Coogan, Senior Vice President at Cisco, said, “We are proud to complement Wipro VisionEDGE+ with our secure and intelligent networking solutions focused on retail environments. With a simple network management platform experience, cloud-driven automation and innovation across our partner ecosystem, Cisco’s partnership with Wipro will help drive measurable outcomes for shared customers in the retail sector.”

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    This offering allows retailers to enhance customer experience with interactive displays that provide personalised recommendations and navigation assistance. Moreover, they can drive incremental revenue by offering brands programmatic advertising and enabling assisted selling through digital endpoints.

    Other capabilities include centralising control and operations to facilitate seamless content tracking across multiple platforms while also enabling scalability. Users can also create an omnichannel platform allowing customers to virtually try on items and order from ‘endless aisles.’

    Wipro VisionEDGE+ combines dynamic digital signage with cutting-edge AI-based platforms, providing business insights, customer sentiment analytics, and traffic management data tailored to retailers’ specific needs while ensuring compliance with privacy regulations.

    Wipro’s enhanced offering, developed in partnership with Cisco and AT&T serves as a comprehensive retail transformation platform to unlock the full potential of retail media network.


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