WHP Global Partners with Agilitas Sports for LOTTO Promotion
Through this license, Agilitas will have the exclusive rights to design, manufacture, promote, and distribute the LOTTO brand in India, Australia, and soon in South Africa.
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WHP Global announced a new long-term license for LOTTO with Agilitas Sports, an innovation-led sportswear and athleisure solutions platform.
Stanley Silverstein, Chief Commercial Officer at WHP Global, said, “We are delighted to embark on this journey with Agilitas Sports. We are impressed by the expertise of the company’s founders in the sportswear and athleisure market, along with the comprehensive business model they have crafted at Agilitas. Their dedicated focus on the sportswear industry, and a profound belief in India’s promising future as well as other markets like Australia and South Africa, is in line with our core mission of growing the Lotto brand globally.
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports said, “We are excited to launch our first consumer brand license with Lotto. Through this license agreement, we will build and implement state-of-the-art manufacturing, cutting-edge technology, and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand. Agilitas will invest in a dedicated management team to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing, and channels of distribution.”
Margaret Kivett, SVP of WHP Global’s Athletic Vertical said, “Partnering with Agilitas Sports marks an exciting chapter for Lotto. We are thrilled to collaborate with their dynamic team to amplify Lotto’s presence in pivotal global markets, particularly in soccer and racket sports hotspots like India and Australia. Together, we’re poised to elevate the brand’s reach and impact, bringing the spirit of Lotto to even more enthusiasts worldwide.”
The acquisition of Lotto license rights comes at a time when India is witnessing an unprecedented boom in the Sports Performance and Athleisure categories.
Through this license, Agilitas will have the exclusive rights to design, manufacture, promote, and distribute the LOTTO brand in India, Australia, and soon in South Africa.
