Visa Partners with PhiCommerce to Launch Latest Campaign
This innovative campaign, agnostic to merchants operating at the airport, is open for both Visa credit and debit card holders exclusively for the outlets within the Bengaluru International Airport Limited (BIAL) payment platform.
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Global card network VISA has launched a fresh campaign in Kempegowda International Airport at Bengaluru supported by a campaign management tool from payments start-up firm PhiCommerce.
Rajesh Londhe, Co-Founder and Head Payments, PhiCommerce said, “Camphire, underpinned on PayPhi’s omni-channel payment processing capabilities, unlocks a realm of campaign possibilities, providing enterprises with extensive customisation and control over their marketing efforts. By stimulating spending and incentivising larger purchases, Camphire can significantly accelerate sales growth.”
As part of the campaign, the card network is offering a Rs 500 coupon code which can be redeemed in over 150 participating outlets within the airport, subject to terms and conditions. This innovative campaign, agnostic to merchants operating at the airport, is open for both Visa credit and debit card holders exclusively for the outlets within the Bengaluru International Airport Limited (BIAL) payment platform.
This new three-month campaign uses PhiCommerce’s Camphire tool in campaign creation, configuration, issuance, redemption, payments and settlements as well as analytics.
