Verndale Acquires Fishtank, a Sitecore Partner
The acquisition expands Verndale's Sitecore capabilities, strengthens its AI and composable capabilities, and marks another step in its effort to support brands as they move into the next generation of connected digital experiences.
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Verndale, a digital customer experience company, has announced the acquisition of Fishtank, a Sitecore Platinum Partner.
The acquisition expands Verndale’s Sitecore capabilities, strengthens its AI and composable capabilities, and marks another step in its effort to support brands as they move into the next generation of connected digital experiences.
The acquisition comes at a time of significant industry change, as brands seek to navigate the AI era and technology platforms advance to meet unparalleled customer expectations.
This move places Verndale within North America’s Sitecore AI experience practices, bringing together the talent and capabilities of two established partners.
Together, the agencies bring 14 Sitecore MVPs, a solid track record in enterprise implementations, and a shared focus on using emerging technology to drive practical business outcomes.
“Verndale and Fishtank have earned their reputations by helping brands modernise with Sitecore,” said Eric Stine, CEO of Sitecore. “Together they bring the scale, expertise, and innovation our customers need to realise the full value of SitecoreAI.”
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Chris Pisapia, CEO of Verndale, said, “Verndale and Fishtank share a belief in guiding clients’ progress through technology. This acquisition brings together two of Sitecore’s most awarded partners.”
“Our combined depth of expertise allows us to deliver that value at even greater scale, guiding brands confidently into the AI-driven future and turning the power of SitecoreAI into business impact.”
Together, the teams will empower mid-market and enterprise organisations to personalise, automate, and scale digital engagement through advanced SitecoreAI and composable architectures.
“We’ve always been driven by innovation and delivering technical excellence to help our clients grow,” said Dan Cruickshank, President of Fishtank. “Now, by joining Verndale, we can help brands move faster into the AI era, delivering smarter, more adaptive, and more personalised experiences.”
With the addition of Fishtank and the expansion of its data and analytics offering, Verndale continues to evolve its agency model, helping brands modernise, orchestrate, and operate their digital ecosystems to achieve measurable growth.
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