Veritonic Debuts Cross-Podcast Listener Measurement
Veritonic’s Cross-Podcast Listener Measurement will empower brands, platforms, and advertisers with unparalleled insights into their podcast audience measurement.
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Veritonic, a comprehensive audio analytics and research platform, announced the enhancement of Cross-Podcast Listenership Measurement within its renowned platform, empowering brands, platforms, and advertisers with unparalleled insights into their podcast audience measurement.
Scott Simonelli, CEO and Co-Founder of Veritonic, said, “We’re pleased to unveil cross-podcast listenership measurement, which represents a major advancement in podcast analytics. By offering a holistic view of listenership patterns across the podcast ecosystem, we empower brands to make data-driven decisions that maximise the reach and impact of their audio advertising investments.”
Brian Benedik, Chief Revenue Officer at Audacy, said, “The ability to measure audiences across the podcasts they love most enables advertisers and platforms alike to understand their audience like never before. Whether launching a new campaign, evaluating ad performance, or refining targeting strategies, Veritonic continues to empower its clients to achieve unparalleled success in the dynamic world of audio advertising.”
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Veritonic‘s cross-podcast listenership measurement aggregates datasets from proprietary sources to track and analyse listener behaviour across a vast array of podcasts and platforms.
This data enables users to understand where their unique audiences are listening, and where there is cross-listenership overlap. With this knowledge, users can ensure that they are not wasting campaign dollars advertising to the same audiences across an array of podcasts and platforms, and instead, invest those dollars in reaching new audiences.
