Vendelux Integrates with HubSpot
Event marketers can now unlock their sales colleagues' specific contacts, leads, and company within Vendelux's real-time database of more than 150,000 events.
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Vendelux, an event intelligence platform provider, has integrated with HubSpot, connecting sales and events by providing visibility into the pipeline and revenue potential in the room at an individual event level.
Event marketers can now unlock their sales colleagues’ specific contacts, leads, and company within Vendelux’s real-time database of more than 150,000 events. Integrating this information with HubSpot sales data, including deal stage, deal amount, and owner, enables marketers to drive informed decisions on which events for sales leaders to attend, speak at, or sponsor based on the company’s sales funnel.
Fusion, Vendelux’s AI solution, integrates first-party data from its network of conference organisers and partners with real-time data monitoring and enrichment from more than 185,000 unique sources. Using artificial intelligence (AI), predictive modelling, and historical insights, Vendelux also accurately forecasts attendee personas for upcoming events. At a granular level Vendelux provides event marketers the ability to do the following:
- Explore events where prospects, customers, partners, and competitors are participating;
- Match sales opportunities with attendee personas to identify the most valuable events and the respective salespeople to attend each;
- Research event opportunities and costs related to speaking, sponsoring, and attending;
- Predict potential event ROI.
“More than 80 percent of event marketers say they can’t effectively calculate event ROI. This is because the sheer number of events and lack of data historically has made analysing and identifying the right events nearly impossible, leaving marketers playing a guessing game and relying on anecdotal feedback from attendees and event organisers to decide if an event is worthwhile,” said Alex Reynolds, CEO and co-founder of Vendelux, in a statement.
“Our goal is to provide a data-driven solution that removes the guesswork. By drawing a direct line to the sales pipeline through HubSpot, our users now have access to rich sales data to support marketing decisions, like what events to participate in and who to send from sales, and they also have a resource to accurately assess the outcome and prove event ROI to their corporate and budgetary stakeholders.”
