TripAdd Acquires Lithuanian Chatbot Innovator, Eddy Travels

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Eddy AI’s assistant uses machine learning technology for natural language understanding and personalisation.

TripAdd, an ancillary service provider within the Blue Ribbon Bags Group, completed its multi-million dollar acquisition of Eddy Travels.

The Blue Ribbon Bags Group plans to leverage their existing relationship with over 300 OTAs to promote the innovative TripAdd solution and Eddy Travels’ A.I.-powered chatbot.

TripAdd is a digital marketplace for all things travel. TripAdd sources several offers from some of the well-known travel companies worldwide.

Blue Ribbon Bags is a lost luggage tracking service. For only $5, BRB tracks and expedites the return of luggage lost by airlines. If the company fails to return bags to the passenger within 96 hours, BRB will provide the passenger with a satisfaction guarantee of $1,000.

TripAdd will function as an embedded white label marketplace for ancillary vendors & travel providers. TripAdd will use real-time machine learning technology to optimise bundles of 3rd party ancillary services by using customer data points. Eddy Travels’ machine learning expertise will enhance TripAdd’s capabilities and provide a better user & travel experience within the TripAdd ecosystem.

Several travel vendors have agreed to provide discounted pricing to TripAdd so partners can offer value-added services to their customers. Partners that include TripAdd in their booking flows will access an ever-growing vault of ancillary products and receive real-time intelligence from the TripAdd Partner Dashboard.

Eddy Travels will continue operating its travel-focused chatbot and rebrand its assistant as ‘EddyAI’. Eddy AI’s assistant uses machine learning technology for natural language understanding and personalisation. The AI assistant processes user messages and instantly answers the most common customer questions.

Edmundas Balčikonis, Co-Founder and CEO at Eddy Travels, said, “The whole Eddy Travels team is super excited to join the TripAdd family. With all the exciting opportunities in the travel industry, the time is perfect for a merger. We are eager to help the travel industry recover with TripAdd ancillary marketplace and AI assistant technology under the new Eddy AI brand.”

“We’re extremely excited to bring the Eddy Travels Team onboard. Their expertise in machine learning and language processing brings a huge boost to our Development Team,” said CEO of Blue Ribbon Bags and TripAdd, Gabriel Menkin. He added, “With this partnership and introduction of TripAdd, we’re better positioned to provide the best in class service providers to our customers.”