As data privacy gains importance, it is certain that more laws and regulations will come into force in 2022. Gartner research states that 65 per cent of the world’s population will have their personal data covered under a regional or global privacy regulation by 2023.
Meanwhile, 16 per cent of businesses didn’t act after a data breach notice, leaving them and their employers vulnerable to identity crimes, according to a 2021 Identity and Threat Resource Centre (ITRC) survey. While it’s a shocking revelation, it is crucial to note the significant gap between consumers’ level of awareness and actions that leave most people open to identity crimes.
In the cookieless world, with the General Data Privacy Regulation (GDPR) and the California Consumer Privacy Act (CCPA) holding strong, keeping up with new data privacy trends and measures will become inevitable for businesses, across industry.
“The important factor in privacy law is the need for the customer’s best interests to be protected. When the provider treats the customer as an individual and considers their particular needs, whilst treating them fairly and protecting their data, everyone benefits,” said Jo Allen, Ambassador, Pegasystems.
Today, data privacy experts are more sought after than ever, and here are our top picks.