Target Extends Partnership with Shopify
The new partnership with Shopify will expand Target Plus through a hand-selected assortment of new and on-trend products and brands like True Classic, Caden Lane and more.
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Target Corporation announced a partnership with global commerce platform Shopify to offer a selection of its popular merchants and their products on Target Plus, the retailer’s third-party, highly curated digital marketplace.
Harley Finkelstein, President of Shopify, said, “It’s table stakes for merchants to be everywhere customers are, and as the world’s leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels. Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level.”
Cara Sylvester, Executive Vice President and Chief Guest Experience Officer at Target, said, “Target Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence. Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target’s distinctive mix of brands shoppers love.”
Also Read: Cognizant Teams Up with Shopify and Google Cloud
The new partnership with Shopify will expand Target Plus through a hand-selected assortment of new and on-trend products and brands like True Classic, Caden Lane and more, giving consumers even more options to explore at affordable prices and with exceptional quality.
Target also will be the first mass retailer to work with Shopify to bring select merchants’ products into its physical stores in the months to come, offering shoppers even more new brands to discover.
