Tapper Debuts Campaign Measurement Tools In The ME
The company has simplified the process of running marketing campaigns with an all-in-one solution including PPC protection, Campaign Measurement and Attribution.
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Marketing technology company Tapper has launched in the Middle East to protect, measure, and optimise marketing campaigns. The company has simplified the process of running marketing campaigns with an all-in-one solution including PPC protection, Campaign Measurement and Attribution.
Nasser Oudjidane, Co-Founder and CEO at Tapper said, “The bulk of internet traffic is actually bots, with some sources estimating 40%. But the problem is that the big players are not incentivised to solve this problem. Google blocks things like high bounce rate visits or multiple visits from the same IP address.
“But more often than not, you’ll need to flag up suspicious activity yourself and request a refund and you’ll normally find it can take anything up to a month for the issue to be inspected and for your refund to come through. When you’re looking at batches of ten clicks on $10 keywords, this can run into thousands.”
“At Tapper, we support and understand the dynamic nature of the consumer marketing ecosystem in the Middle East. We believe that every Marketer doesn’t have to be reliant on other teams using heavy systems such as Google Analytics, Tabbleau or Looker, to understand the performance of their marketing campaigns,” Oudjidane added.
The company aims to help marketers in the region protect PPC from ad fraud, precisely measure campaign performance and automatically distribute traffic to increase conversions using AI.
