Tapjoy Launches Global Market Research Solution MobileVoice
A mobile advertising and app monetisation company Tapjoy, recently announced MobileVoice, a global market research solution that delivers insights about the attitudes, preferences and behaviours of mobile consumers. “Even though mobile devices have completely transformed the modern lifestyle, the market research industry has yet to adjust to the way people consume media in the mobile […]
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A mobile advertising and app monetisation company Tapjoy, recently announced MobileVoice, a global market research solution that delivers insights about the attitudes, preferences and behaviours of mobile consumers.
“Even though mobile devices have completely transformed the modern lifestyle, the market research industry has yet to adjust to the way people consume media in the mobile era, and therefore it remains rife with inefficiencies,” said Jeff Drobick, CEO of Tapjoy. “MobileVoice reimagines the entire market research industry in order to adapt to the shifting values and attitudes of today’s consumers. It provides brands and market researchers with a premium survey solution that taps into our value exchange model to provide a high-quality experience for users, along with in-depth mobile insights for brands, across what we believe will become one of the largest global, mobile panels in the world.”
MobileVoice unlocks a new audience for brands and market researchers by leveraging Tapjoy’s opt-in, choice-driven value exchange model, which rewards consumers for their engagement with mobile games and applications. The MobileVoice panel consists of over 50 million active users from nearly 200 countries within the Tapjoy network—many of whom are not part of traditional survey panels, but who are eager to express their opinions in exchange for relevant in-app rewards.
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MobileVoice delivers custom surveys to help brands and market researchers understand the demographic and psychographic characteristics driving their target audience’s behaviours. It also has custom API integrations that allow Tapjoy to connect research agencies to thousands of surveys in real-time while reducing resources spent through efficiency and automation.
Additional potential future features include Brand & Campaign Health, to help marketers understand how audiences perceive their brand and to gauge the impact of ad campaigns on awareness, affinity and other metrics; and Audience Activation, to allow marketers to utilise survey insights to create dynamic segments on the Tapjoy ad platform.
The offering currently comes with built-in functionality including global reach, data quality assurance, dynamic pricing, dedicated account management, and performance.