StarHub Partners with Qualtrics
This strategic partnership will help StarHub to decisively identify and bring optimised products, services, and experiences aligned to the evolving and diverse digital needs and behaviours of consumers in Singapore.
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Qualtrics, an experience management (XM) company, announced StarHub, a provider of telecommunications, entertainment, and digital services in Singapore, has selected Qualtrics to increase market share and accelerate growth.
Mao Gen Foo, Head of Southeast Asia, Qualtrics, said, “To drive sustainable and impactful growth in business today, organisations must be able to quickly understand and take action on the greatest friction points and unmet needs in their business. It means experience management technologies are now a critical tool for every company, leader, and team, and the people-centric focus being adopted by organisations like StarHub is helping drive growth, savings, and productivity for organisations across Southeast Asia and the globe.”
James Riley, Vice President of Customer Lifecycle Management, StarHub, said, “Aligned with our DARE+ initiatives, StarHub remains committed to exploring new ways to elevate our customer service experience and take it to the next level. The real-time, multi-channel insights and capabilities Qualtrics brings us will be a key driver in understanding our customers better, allowing us to make precise and efficient decisions when it comes to our overall customer experiences.”
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This strategic partnership will help StarHub to decisively identify and bring optimised products, services, and experiences aligned to the evolving and diverse digital needs and behaviours of consumers in Singapore.
