SQREEM Technologies Acquires Trade Indy
SQREEM Technologies’ acquisition of Trade Indy plays a pivotal role in transforming the digital marketplace, enabling marketers to engage in the cookie-free future.
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AI digital behaviour aggregator SQREEM Technologies has announced it has acquired Melbourne-founded programmatic business Trade Indy to bolster their ongoing global expansion plans.
Mark Rosenberg, Director at Trade Indy, said, “The agreement to merge with SQREEM expands both business offerings by bringing together our experienced managed service team with advanced, cookieless, AI-driven technology. This move into the SQREEM group is an exciting growth opportunity at a time when the market is demanding next-generation digital media solutions.”
Ian Chapman Banks, CEO of SQREEM Technologies, said, “As part of our ongoing growth strategy, SQREEM Technologies has grown significantly over the past two years alone, with acquisitions and partnerships in more than 10 markets globally. The Trade Indy acquisition is significant in that it simultaneously puts SQREEM into the global A-League of AI Innovators, but domestically, whilst Australia currently ranks 15th out of 62 countries across the world for AI adoption, this presents a unique opportunity for early adopters like SQREEM and Trade Indy to drive significant growth for their clients whilst expanding their global reach and relevance.”
“We are excited to see this relationship expand our horizons and provide us with not only the resources to maintain growth but also to introduce the SQREEM platform to other agencies and brands across the region,” Robertson added.
SQREEM Technologies’ acquisition of Trade Indy plays a pivotal role in transforming the digital marketplace, enabling marketers to engage in the cookie-free future.
